Do we need a badge?
While researching sustainability, the environment, green things, and alternative energy, it dawned on me that maybe we needed a badge. What if our target customer base didn’t understand or even believe our claims of being “cleantech”? Then of course, what does cleantech mean? For the last 6 years, we have been quietly getting on with it-you know-doing business with people. We were a start-up with a great first big customer and then that grew with other big customers. Our impact on efficiency, service delivery, and costs was and is fantastic.
More recently, people we do business with started telling us about the benefits of our platform solution. Well, we knew it saved money and time, and improved performance – what we hadn’t been measuring was our impact on Environmental, Social, and Corporate Governance (ESG) for our customer and prospect base. Quite willingly, our clients started reporting environmental waste reduction (by the metric tonnes), a positive impact on the reduction of their organisation’s carbon footprint, and a reduction in fuel and energy costs.
We have seen the majority of our existing client base implement ESG Policies and Strategies in the last 6 years, whilst new and prospective clients expect their supply chain to be part of their approach too. In the UK and globally, badges don’t matter. What does matter is organisations have now enveloped ESG principles in their business model, strategy, supply chain and reporting. It’s part of the fabric like products, employees and profit – all on an equal footing. Early adopters have benefited from their ethical and moral investment and continue to influence and be inclusive of those they do business with.
Badges are great and I’m sure we will get some…once we work our way through the myriad of badge types. Meanwhile, we need to ensure organisations know what impact digitisation can make on operational management. How just buying software isn’t the answer! The opportunity to explore process inefficiencies, new ways of doing the mundane, removing paper from the operational model entirely, cutting down on fuel costs with intelligent resource scheduling, applying machine learning analysis of all the data and information you capture to improve service delivery and above all else, feeling good about responsible business practices which positively impact on the people and environment around us.
www.Ctrl-hub.com, an ISO27001 company, other badges pending.